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Using PPT’s to talk about your brand is so old school. How about trying something that combines audio and video in a more sophisticated and integrated manner? You might think we are talking about a TVC. No, not really. We are talking about another audio-video method that is friendly with your pocket and at the same time conveys information about your company. This technique called as Video marketing has become quite popular in the west and India is slowly catching up with this trend.
Don’t believe us? Have a look at these statistics. Neilson, one amongst the top most market research companies has said that 64% of market agents expect video to dominate strategies in the near future. According to Cisco, by 2017, video will account for 69% of all consumer internet traffic.
But you are a small company and are just starting up. You think it might not be useful to you. Well, here is some news for you as well; research has shown that 7 in 10 people view brands in a more positive light after watching interesting video content from their website. Even if you are a small company, you just need to place this video on your website or have it on your social networking page. All you need to ensure is that people share your video and voila! You have some good publicity on your hands.
If you are a medium or a big sized company, then you need it to engage your audience. Your audience needs to remember you and they should be able to connect with you. Your entire brand could be explained in a few minutes of video. A research has shown that one minute of video is equivalent to reading 1.8 million words! This clearly means all your blogs and your entire website can be shown effectively in a few minutes.
Marketing videos will also help you with Search Engine Optimization (SEO). This will bring traffic on your website and it also helps with Google ranking.
Video news releases are also a part of video marketing. News releases don’t need to be plain and boring; they can be made interesting using audio, video and the news that you have to say.
There is an 80% recall value for Video marketing on websites that internet users have seen in the past 30 days. Out of this 80%, 64% of viewers have brought the product or service either from the online stores or have physically entered a store to buy a product.
With video marketing your life becomes easy, your profits increase and your brand will be seen as being creative while you are at the top of your game.
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