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THE CHANGING INDIAN TVC

With the Indian market opening up to a host of different products, advertisers realised that they would require new strategies to win their customers. These strategies had to be new, different and innovative to catch the audience’s attention. Previously,...

The power of social media

While there’s a lot of talk and excitement in the air about social media, not everyone truly understands the power it holds. Social media has become an integral part of our life. Planning your next vacation, Tweeting, updating a status on Facebook, researching or...