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Secrets of Super Successful Video Marketing

Marketing is the art of communication; to communicate an idea/educate the consumer about new product or service that is being offered at a new price point or with new features or with better customer service.   Effective Communication has four parts to it The...

How to make an awesome corporate presentation

What do you consider as an insanely amazing presentation? The one which talks all about you or, the one which is full of different kind of information and charts? We think either way are boring and completely washed out. There must be a good reason why everyone thinks...

Why every business needs video marketing in 2017

As a marketer, our biggest objective is to reach the customers by understanding what they want with a product or service. That’s when the bigger picture comes in the scenario – Marketing. Marketing is all about achieving corporate goals by exceeding customer...

4 Ultimate Business Solutions hidden in Indian Mythology

  A brand is far more than its external presentation. A brand is about perception, about reputation; that deviate you from the others. We can see that brands are more important in today’s scenario in compared to last 100 years. Brands convey a uniform quality,...

Indra the marketer vs. Krishna the Brand builder

The terms marketing & branding were invented for the same objective. These words have the same goals to achieve. Many business owners and marketers can define these words as a single source to pump in more business. Many can define it as an objective truth for...

The Draupdi Soap- Tulsi style

Draupadi was a woman born out of fire and by appeasing the gods while Tulsi Virani was born out of a frustrated mind that did not like sukh-shanti even one bit. This mind was bored enough to scheme on taking over the television at 10:30 in the night by hypnotising...

MBA lessons in Indian Mythology

Can marketing and Indian mythology be related? I asked myself over and over again. So, I did a little test and thought would share it here. I took up some theories of marketing and tried applying Indian mythology to it. I have only taken some characters from the...

Krishna’s guidelines for successful business

If you need sound business or management advice, you tend to look at management or self help books written by western authors. How about trying something Indian for a change? This might come as a shock to you, but our ages old Bhagvad Gita has as much as knowledge...

Products that Hindu mythological characters could endorse

It so happened one day that we were hunting to find a brand ambassador for a client. We had looked at countless portfolios of models, but we weren’t convinced by anyone. The client’s needs were a woman of strength and beauty; when people look at her they see...

Branding in marketing

Every company has its own uniqueness, its own product or service that stands out, every company has a vision that it wants the audience to understand and relate to. Every company wants its consumers to give them the first priority. All this can be achieved by quality...

10 things you need to know as a creative writer

If you want to write, the one most important element you need to have is passion. Once, you have the passion to write, you also have the will to work hard. Of course, there are bound to be times when you might fall, but if you are passionate enough about writing, you...

Ethics in internet selling and advertising

The digital world has made shopping easier. Be it a pair of sunglasses or a home theatre system, everything is available on the internet. The e-commerce market in India is estimated to be around $16 Billion as of 2013 according to ‘Online Shopping – Review &...

The right way of doing print ads.

Most people believe that it is of no use to advertise in print anymore as print media is not as glorious as it used to be. However, that is not true, especially in a country like India. Young Indians might be holding tablets and working on their laptops. But, that...

Art is to analyse.

If you are an arts student in India and you have friends who have taken up commerce and science, they will harp about how difficult their subjects are and the amount they are required to study. But when you start talking about your assignments or projects, they might...

The art of thinking

If you are an arts student in India and you have friends who have taken up commerce and science, they will harp about how difficult their subjects are and the amount they are required to study. But when you start talking about your assignments or projects, they might...

Helping you shut people’s mouth

“So, you want to do arts? Are you sure? But you got such good percentage in tenth grade! There is no future in arts!” “If you get 55%, you can only take up arts! Then what will I tell everyone else? That my son can’t study, so he has taken up a subject as simple as...

Things to check before launching a website

Websites have gained more importance in the recent times because of the introductions of tablets and smart phones. Most people don’t even switch on their PC’s or laptops, they just find information on their phones. For this reason, it’s very important to have...